Black Diamond Company Profile
Mogul is a product of Black Diamond.
Black Diamond is much more than a traditional travel marketing and PR agency, growing organically out of the snow sports marketing world into a globally recognised full-service communications agency. We are unencumbered by engrained agency practices and cost centres. This means we are continuously open to new ideas, being channel agnostic and purely focused on results for our clients.
Black Diamond was founded in 1992 and has an expert team working across a variety of specialist capabilities covering every communications discipline in the travel and lifestyle sectors. Our knowledge and expertise transcends public relations, travel trade representation and marketing, to include digital development and training, social media, event management, crisis communications and creative campaigns, as well as media planning and buying.
Black Diamond comprises of strong, well respected and award-winning representation PR and training divisions which have developed over the past 25 years and that now service over 30 accounts, including numerous DMOs, hotel chains and attractions.
Black Diamond are experts in providing:
• Travel Trade Representation
• PR and the Media
• Consumer Marketing Campaigns
• Native Advertising Partnerships and Content Marketing
• Event Creation
• Online and Face to Face Training Programmes (Mogul)
• Original Creative Campaigns
• Media Planning & Buying
• Digital Strategy
• Email and Social Media Marketing
Online Training. Redefined
Mogul started developing online training systems over eight years ago, from there we have developed successful platforms for many more of our clients, constantly evolving so we are always delivering the best in class online training.
Mogul specialises in improving brand engagement and awareness within the travel industry. We architect, deliver and maintain effective online training. Our commitment is to educate and support our clients’ employees, partners and affiliates.
The Mogul platform delivers a complete suite of online training and engagement tools using the latest principles in e-learning, and supporting them with a range of optional add-on tools.
Mogul ensures learners gain and retain knowledge in an enjoyable, engaging and more effective way.
Mogul is a Software as a Service (SAS) product owned by Black Diamond.
When working with Mogul we agree to grant you a Mogul license (A tenant agreement) for the duration of the contract.
A tenant on the Mogul platform is able to use their own brand identity, tone of voice and personality of the content, and also take advantage of any existing media available to be housed on the platform.
The training can be accessed on a domain name or sub-domain address of your choice where Internet users can access your information. Mogul is a service we provide but all user data is owned by the tenant and opted in data can be used for your marketing.
The Mogul team constantly maintain and keep your platforms software up to date.